Jonathan Boyarsky, fourth generation owner, has found himself a terrific niche on 39th by being one of the only menswear shops to remain on the ground floor. Over the years, he watched as companies moved upstairs into offices in the garment district, or even overseas, but he chose to remain where people could easily spot him. Although he feels that he has remained "under the radar, " at times, when people come in they are "ecstatic" with what he has to offer. His family began their men's clothing business on the Lower East side back in 1919. Over the years, members of the family spread out and opened related businesses offering either custom made shirts, suits or fabrics. At No. 257, Jonathan has combined it all. He describes it as "double dipping. " They used to sell only the fabric and then send people elsewhere to have their clothing made. Today, within the three floors of space at Fabric Czar, customers can select from some of the finest cloths, and then meet first class tailor, Steven Tabak, of Beckenstein Bespoke, where their clothing is designed... and, everything is constructed on the premises. "We are one stop shopping, whatever a customer needs, we can make it for them. " And for Jonathan, it is only about quality craftsmanship.