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Maison 10

Maison 10, an exciting and innovative gallery and boutique project from the minds of co-founders Tom Blackie, Henri Myers, and Carsten Klein, opened in June 2016. For the trio of founders, ten is the magic number, as the space operates in ten-week cycles, each centered on ten featured works by a particular artist, alongside ten different product categories, each with ten carefully selected items. Customers can also choose one of ten different charities to which ten percent of the proceeds of their purchase will be donated. Maison 10 combines the founders’ shared love of art, culture, and philanthropy. Despite its bare bones appearance, the storefront is bound to catch the pedestrian eye, or perhaps first their nose with sage burning out front. When Manhattan Sideways stopped by, the wall on the side of the building featured a striped mural, which we learned is repainted every ten weeks by the newest featured artist. The shop is minimally decorated with white display tables showcasing a colorful array of products. It is clear that the room is meant to be rearranged every ten weeks, and that the items on display speak for themselves. The window display rotates even more frequently, changing daily at four pm. “It’s all about engaging with customers. We like to keep it fresh, and the opposite of formulaic, ” Tom remarked with a laugh. The only constant presence in the store is the large statue of a gorilla sitting in the back corner, overseeing the boutique. The founders’ wide range of backgrounds and experiences give Maison 10 the worldly quality it effortlessly seems to possess. Henri, who is originally from New York but has spent quality time in Los Angeles, has spent most of his professional career working in fashion marketing and branding development, attending trade shows, and cultivating a keen sense of taste. Tom, who hails from Scotland, cut his teeth working in the London non-profit sector, learning the intricacies of how charitable institutions operate. Carsten, who is of German origin, is the visual thinker of the group, working mostly in typography, packaging, interior and web design. The three have each made New York their home and describe their shop as “a mixture of all our worlds put together. ” By combining their skills of curation, altruism, and design, these men have created a space dedicated to ethical consumerism. So, why ten? In addition to being a good number for design and numerology, ten has a nostalgic connection for the team. “When all three of us were teens, growing up in our different cities, we were music freaks, and we would run to the record stores every week to keep track of the top ten charts, ” Henri recalled. Similarly, the diverse selection of gifts, fine art, and lifestyle items ranging from candles and books to handmade jewelry appears to be the best of the best. “With only ten categories and ten products, we’ve already pre-selected the best items, and they all have a story, ” Henri noted as he moved between a fruit bowl made from copper and walnuts to a bag made from authentic Japanese satin. “It mostly comes down to personal taste. These are the things we love and feel should be on everyone’s radar. It’s about introducing the customer to an experience one on one. We want to bring back shopping. ” Henri mentioned how important it is that Maison 10 offers products at a wide range of prices, so as not to alienate any potential customers, “We wanted to make it so that you could come in and find a $15 book, a $600 bag, or even a $7, 000 piece of art. ”Nine out of the ten charitable organizations to which the men donate remain fixed throughout the year. The tenth changes with the cycle and is chosen by the designer. The fixed charities are mostly found through personal connections thanks to Tom’s work experience in the non-profit world, and thus are largely New York- and London-based. The impressive list contains local favorites like Housing Works, which is dedicated to fighting the dual crises of homelessness and AIDS, and SAGE, which supports LGBT elderly nationwide. There are also world humanitarian causes including Orange Babies, an Amsterdam-based organization that advocates for HIV positive pregnant women throughout Africa. The Manhattan Sideways team visited right around the first anniversary of Maison 10's opening, and Tom was pleased to report that the business was doing well after its first year. “It keeps getting busier and busier; people love the concept and we’ve definitely gained some super fans who come in every two or three days. " The founders told us that many people who live in the vicinity come in on a regular basis to introduce the shop to their friends. The men are thrilled that they are on their way to becoming a "strong community" - "We believe in our project and we believe that it’s good for the street too. ” They have already collaborated with their neighbors, such as Yeohlee Teng, whose work was featured during a cycle. The team is also working directly with designers on future products, including an original fragrance by Henri himself. Events are a regular part of Maison 10's cyclical process, with launch and closing parties every ten weeks that boast several hundred guests over the course of the night. Additionally, the shop hosts “Friday Night Live” which features five of the designers and five display islands organized by category. These provide an opportunity for customers to interact with the artist or designer, adding a personal touch to the consumer experience. At each of these events, Tom, Henri, and Carsten can be seen in their signature black jumpsuits.

More places on 28th Street

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Ulivo 1 Italian undefined

Ulivo

Fabio Camardi - the charming owner both of this restaurant and Mercato on West 39th Street - announced as we walked inside his brand new restaurant that it had taken two years to complete his renovation. He went on to say that he had chosen the location because he is fond of the architecture in the NoMad neighborhood – “architecture is my hobby, ” he told me. “I built this place myself, ” he went on to say, showing me how he had added the beams in the ceiling and created the new floor made of reclaimed red and white oak. When I commented on the furniture filling the restaurant, including tables from a library upstate and an old butcher’s block, Fabio informed me that he has been collecting antiques for years. While continuing to chat about the renovation, Fabio explained that it was slow going due to the fact that the building dates back to 1865 and has achieved landmark status. Therefore, he had to wait for official permits to do any work. When the restaurant opened in April 2016, Fabio was delighted by how friendly the neighborhood was. “They were immediately nice, ” he said. The highlight of visiting Ulivo, aside from Fabio, was seeing the “Pasta Lab. ” Unlike its sister restaurant, Ulivo focuses on pasta, with fifteen different dishes on the menu. Thirteen of those are made with help from an enormous machine that sits in the basement. “It’s the most advanced machine we have in Italy, ” Fabio proudly told me. He turned the machine on and I was able to watch as it created large tubes of rigatoni and then long strings of spaghetti, using a different setting. “The more pasta you make, the better it gets, ” Fabio informed me. Beyond the pasta lab, there was an event space that seats forty, complete with a full bar and a Faema espresso machine from 1949. At the end of the room, I spotted a special door with a porthole that opens onto the beer cooler, and, in the very back, built out of the old coal shaft, I discovered a cave where the liquor is kept. Upstairs, there is a wine cellar encased in glass with a wooden ladder next to the kitchen. I was intrigued by the row of twenty different olive oils sitting on the counter in easy reach of the chefs. Fabio makes sure that each brand is made and bottled in Italy. When I asked which olive oil was the best, he said he could not answer the question. “It’s based on your taste, like wine. ” In the kitchen itself, different meats were hanging across from a wood fire oven on the opposite wall. Along with pasta, Emanuel “Mano” Concas, partner and the chef (whom Fabio refers to as “The George Clooney of Sardinia), cooks “dal forno a legna” in the wood-fire oven. Each plate is created using a cast iron pan placed directly into the oven. Some of the more popular non-pasta dishes are the tail-in branzino and the dry-aged steak. Being familiar with the themes of good Italian cooking, I was not surprised when Fabio told me, “Everything is fresh. ” This is especially true for the restaurant’s “fritture, ” little dishes. These items include fresh octopus, cold cuts, burrata, and fried meatballs with sea salt, a dish that is particularly popular in Sardinia, where the chef is from. There are also two flatbreads on the menu, but Fabio was adamant that Ulivo is not a pizza restaurant. He simply chose the two that they do "best" at Mercato: The San Daniele with prosciutto and arugula and the Regina Margherita. Fabio shared the myth behind the latter: The story goes that Italian chefs decided to put something special before the Queen. Up until that time, pizzas just had sauce, and so they added buffalo mozzarella to make it royal, hence the “Regina. ”If there is a certain nonchalance about Fabio and his attitude toward owning two restaurants in New York, it is probably because he has a lot of experience in this world – he even went to culinary school, which is rare amongst Italians, who often just rest on the fact that they were born into a culture that puts a lot of emphasis on high-quality food. Fabio shared that he owns four restaurants in Italy, which his forty-four cousins help to run. He went on to tell me that he came to the United States in 2004 because he “didn’t like Berlusconi” (the unpopular former Prime Minister of Italy) and that he began his career in New York as a bartender (the cocktail list at Ulivo is his own creation). In addition, there are four local beers on tap, including Smart Beer, which Fabio says is the "first organic beer made in New York. " There is also a substantial bourbon list – “It’s what people want. ”I particularly loved the story of how he met his wife, who is originally from Korea: they were both attending English school. Several years later, they have two adorable children and “She’s my bookkeeper, ” he said with a smile. His wife is also responsible for the beautiful candles and dried flowers throughout the space. Fabio is playing with the idea of opening an Italian restaurant in Korea. He told me that there is no fresh olive oil available in eastern Asia, but that China had recently planted one million olive trees to try to remedy the situation. Olive oil is absolutely essential to Italian cooking, which is why Fabio named his restaurant “Ulivo. ” He stated, “There is no Italian cuisine without olive oil. ”Fabio’s vision for Ulivo is a perfect blend of traditional and modern. Though he uses traditional Italian culinary methods and pasta recipes, he embraces new technology - such as his pasta machine - and trends. When I asked what was next for Fabio, he responded, “I’m full of ideas – there’s a lot of stuff that I want to try and eat. I love to eat! ”

Lost Gem
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Foliage Garden

Everyone on West 28th between Sixth Avenue and Seventh Avenue has a story to tell about life on the garden block, but I found one of the workers at Foliage Garden's story to be the most inspiring. "I was raised in the Flower District. My entire life is wrapped up in this street, " she told me. "I invested my life here. " After 9/11, however, she made the decision to move upstate, where she felt safer raising her daughter. Not long after, she came running back to the city at the call of her dear childhood friend. Maryann Finnegan had recently lost her husband and needed help running Foliage Garden, a retail and wholesale market that sells magnificent orchids and a multitude of other plants. The part-time worker at Foliage proudly told me that the shop has been in the same location for over thirty-five years, having opened in 1981. Maryann added, "We are now the oldest plant store on the street. " She then said that what differentiates her from everyone else is, "we have our own greenhouses under glass on Long Island. "Maryann and her team have befriended many of the people who created the Flower District a long time ago. Sadly, her co-worker related that "so many of the old men have passed away. " There are still, however, a few remaining who have wonderful stories to share. "There is so much history on this block, " she continued. "We were once called the Times Square of Flowers. " She described a time when every single storefront was filled with flowers. Today, she is pleased that she came back to Manhattan. "I can put up with anything here because I still love it - it's my passion. "

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&Pizza

New York is full of pizza shops, and its residents pride themselves on knowing their pies. Satisfying a New Yorker’s pizza craving can be a difficult task, but & Pizza does so in spades, serving a fabulous and delicious array of large, creative, sixteen-inch personal pies. When the Manhattan Sideways team visited & Pizza at their first location in New York, we spoke with Calvin, the Community Manager for the brand. “New York is a city that appreciates creativity and artistic angles, and our pizza does just that, ” Calvin said. Originally founded in Washington DC in 2012, & Pizza decided to expand their market and open their twenty-second spot here in Manhattan during the summer of 2017. The restaurant serves unique pizzas alongside classic menu items such as a Margherita. “Pizza in the industry is kind of stale, but we decided to shake it up, mix things up. ” Calvin noted. The American Honey, a pie with spicy tomato, mozzarella, pepperoni, arugula, red pepper flakes, goat cheese, and Mike’s Hot Honey, became a big hit on day one. The unique honey flavor combines well with the pizza’s other ingredients. Another favorite is the Farmer’s Daughter, a pizza with spicy tomato, spinach, mozzarella, Italian sausage, egg, red pepper chili oil, and parmesan. While many customers choose to stick to & Pizza’s pre-determined “Hits” menu, others love to build their own creation, adding unlimited toppings for a flat price. Patrons are also encouraged to add any toppings of their choosing to the “Hits” items, creating a virtually unlimited combination of flavors. Pizzas are cooked in under two minutes, a key to churning out customers during the busy lunch hours. Calvin told us that he loves to eat the restaurant’s pizza and to add his own twist to classic menu items. “I always wonder, what will this pizza taste like with pepperoni, or that one with hot honey? The possibilities are endless. ”Also on the menu are & Pizza's homemade sodas, with innovative flavors such as mango passionfruit and Ginger Berry Lemonade. As with their pizzas, the staff suggests pairings on the soda machine, allowing bold new flavors to arise. Every & Pizza location has a unique design that caters to the neighborhood, and the Flatiron store is no exception. This one is nicknamed “The Point” for its location at the tip of the Flatiron District. The entire store is specifically designed to fit around this pointed theme; the repurposed and recolored subway tiles on the wall are fitted to be pointed, the utensil holder is angled, even the mirrors in the bathroom are pointed. The store’s black and white interior, the color scheme of the & Pizza brand, creates a beautiful aesthetic that customers love, Calvin said. On the ceiling, the light structure mimics the intersection of Fifth Avenue and Broadway, the store’s location. In order to pump up customers and create a fun atmosphere, & Pizza blasts loud music throughout the store. “When we first opened up, " Calvin told us, "people kept on passing by and asking, ‘Is this a club? It looks so fun in here! ’ We have live DJs on Thursdays and Fridays, and people enjoy stopping in just for the music sometimes. ”One of the other wonderful aspects of & Pizza is their dedication to working with the local community, wherever they are located. At this location, they have partnered with David Chang’s Milk Bar to create a unique cream soda and cream soda-flavored cookie, both of which are only available in New York. The art on the walls was done by New York artists Rubin and Frisco Smith, both in black and white to fit in with the rest of the store. At the end of our conversation with Calvin, we asked him about the & Pizza name. “We believe in the power of ampersands, which binds and connects things, just like us. We combine creative ingredients, we combine local artists, we connect the community. Everything we do stays true to the ampersand. ”