Described as an “upscale sports lounge,” Proper West creates an interesting fusion between classy interior design and a classic sports bar atmosphere, complete with an abundance of flatscreen televisions. When we stopped by, we had the chance to sit down with owner Will Strozer to learn more about the history of Proper West.
Originally from DC, Will worked in real estate finance for eight years before opening a downtown bar - Manhattan Proper - with partner Rob Zahn. Appropriately, the initial idea to open a bar was worked out over a few beers, and when the opportunity to make the dream a reality presented itself, they took it and ran with it. “It started as a drunken conversation and the next thing you know, we had found a place,” says Will.
The menu consists of traditional American dishes, but aims to “give bar classics a bit more flavor.” While sitting with Will, Chef Colette Carlos prepared a few favorites, including the Ahi tuna burger with alfalfa sprouts and the balsamic grilled chicken with quinoa salad.
With a happy hour that fuels the crowd for watching sports on any of their fourteen flat screens, Will commented, "I don’t watch sports but Rob does, so it is a good balance." He went on to say that he is more interested in the atmosphere of the restaurant, and is thus in charge of the elegant and chic décor.
The space is intricately and interestingly put together, featuring large white flower arrangements, complexly patterned wallpapers, and enormous black and white photographs by artist Reka Nyari with long leather couches for wrap around seating. Will told me that the aesthetic is reminiscent of that of Manhattan Proper, and commented that he hopes to continue creating this unique atmosphere as they expand further. “I want to open one of these every year,” he says, stating his philosophy as“doing it well, and doing it right.”
The location was renamed in 2023 as The Flatiron Room Murray Hill. This feature was first published in September 2017. Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out, ” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it, ” Tommy told the Manhattan Sideways team. The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm. ”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area. ” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage. ” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture. ” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something. ” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall. While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip. Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor. ” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base. " Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go. ”
Neon lights, on the back wall, greeted us as we entered Trademark Grind, the “boutique coffee bar” serving Sweetleaf Coffee Roasters from Brooklyn. In this quaint space, we were treated to excellent cups of hot chocolate, perfect on this winter day. A few minutes later, the PR manager, Matt, greeted us and invited the Manhattan Sideways team to follow him through a small entryway where we discovered Trademark Taste, a cozy, dimly lit restaurant... a safe little hideaway in the middle of bustling Midtown Manhattan. Opened in the spring of 2016, by In Good Company Hospitality, Trademark Taste & Grind serves a mixed clientele, from guests at the attached hotel and the pre-show crowd from Madison Square Garden to those looking for a unique weekend bar scene. The menu is impeccably curated by culinary director, Jeff Haskell, to featured favorites like Burrata and Knots and Tuna Poke. However, with its dark, mellow colors, graffiti motifs and hints of industrial flair, Trademark is all about the space. The walls are white and black with accents of red. Intimate hidden booths circle a large center bar, the anchor of the room. As soon as I took a look around, I wanted to settle into one of these booths for the evening. When I repeated this to Matt, he replied, “People tend to not want to leave. ”
As I walk the side streets of Manhattan, I am constantly seeing the destruction of the past. Thus, it was refreshing to find a new establishment, like the Refinery Hotel, embracing, and even perpetuating the city’s history: through its refurbishment, its restaurant, Parker & Quinn and even its branding. The Refinery’s building, (with its own entrance on 38th Street or through the restaurant on 39th) originally named the Colony Arcade, was once the millinery hub of the Garment District and continued as a hat factory until the 1980s. With hat-making tools, sewing machines and other manufacturing objects integrated throughout the Hotel’s interiors, the Refinery bridges materials of the past with a luxury hotel experience. Their rooms feel extra spacious with high-ceilings, custom-made furniture and stunning hardwood flooring, a rarity in hotels for sure. Besides drawing on the building’s millinery history, the Refinery recalls the past in their lobby lounge. Soon after the building first opened in 1912, Winnie T. MacDonald opened a ladies’ tea salon on the ground floor where she offered female shoppers a place to rest, to socialize and to get an extra kick in their cuppa gin or whiskey. Today, Winnie’s Lobby Bar continues as a resting place for weary travelers in need of a drink, conversation or entertainment – as there is an added bonus of live jazz Monday through Friday evenings between the hours of 7: 30 and 10: 30. I was completely enchanted by the lobby, the art and the guest rooms, but the surprises did not stop there. The lovely woman, who showed us around, then took us to the rooftop bar, which offers another breathtaking view of the Empire State Building and its surroundings. I was most impressed when introduced to the in-house mixologist who mentioned that he had worked for NASA. Before concluding our tour, we walked through the other end of the lobby to enter Parker & Quinn, which dresses up American comfort food in a delectable looking menu and atmosphere. With chandeliers of depression-era glass, wide booths and decorative tiles, this restaurant emanates that same vintage feel as the hotel.
After eleven years in her Noho location, Executive Chef and Food Network star Alex Guarnaschelli opened Butter in the Cassa Hotel, a Midtown twin to her well-known restaurant. Shaped by Guarnaschelli's own travels and time spent working abroad, the attractive dark wood restaurant with comfortable booth seating, is American but with the requisite global touches and ingredients expected of fine dining. When Chef Guarnaschelli isn't filming, she is in the kitchen, on the line, adding her fine touch into every aspect of the cooking. As members of her staff shared with us, Alex is dedicated to bringing fresh and simple ingredients together in beautifully crafted dishes. On a rare and special night out with just my husband and daughter, I could not pass up the opportunity to bring my butter-loving girl to this dining experience. Since she has always considered the dairy treat to be its own food group, I had the highest hopes for the meal - particularly the bread basket - which did not disappoint. The warm Pullman-style rolls with the house-made butters (a plain with a hint of sour cream for richness, and an herb that was light and lovely) were out of this world. All three of us agreed we could leave satisfied just from that - and a spicy cocktail, of course (the Ghost Margarita) But we powered ahead sharing the burrata salad. The creamy burrata with garden-fresh tomatoes was divine and the ribeye steaks that my husband and daughter ordered were cooked perfectly and sat atop smashed purple potatoes. And, as a vegetarian, I always keep an eye out for restaurants working to develop unique, hearty main courses. The charred coconut milk-soaked cauliflower was much appreciated. We finished things off, in case one thought we had already indulged ourselves sufficiently, with the raspberry beignets accompanied by a vanilla dipping sauce. If the name of this restaurant alone does not have one's mouth watering, I am sure that it is now!
How nice it was to literally bump into David Rabin - one of the owners of the magnificent rooftop bar, The Skylark, on 39th Street - when I first entered the luxurious, historic Chatwal Hotel where the Lambs Club is located. He explained to me that this, too, was his. After the hotel was re-envisioned by father and son, Sant Singh and Vikram Chatwal, the team behind the restaurant decided to bring back some of the old world charm of the original Lambs Club. Comprised of a group of the creme de la creme in theater that began in London in 1868 came across the ocean to New York in 1874. The restaurant is a standout of modern American cuisine. Executive chef Eric Haugen is an up-and-coming superstar in the New York culinary scene, as he works alongside renowned chef Geoffrey Zakarian. The wine list has garnered the attention and approbation of Wine Spectator magazine, and the jazz shows enliven Sunday brunches. The simple, but delightful salad that the team assembled for us to photograph was a work of art. On the plate was "Gem" lettuce, sliced asparagus, peas, pickled red onion, shaved radishes, candy cane beets with a fresh spring herb dressing of ramps, chervil and tarragon. Although we did not dine at the Lambs Club while walking 44th, we certainly look forward to it one day soon, as the ambiance, the food and the professional staff were enticing.
It’s not every day you’re greeted at the gym by a man wearing teeny tiny swim trunks and plastic lei. And it’s not a regular gym where the boss arrives for a meeting resplendent in chicken hat. Which stays on for the duration, despite the rising temperatures. But then, Mark Fisher Fitness is not any old gym. In fact, it doesn’t even call itself a gym; it’s an “enchanted ninja clubhouse of glory and dreams”. It’s a place where clients are called ninjas and trainers are called unicorns and where mirrored balls, graffiti and disco lights take the place of the usual utilitarian gym furniture. “We like to keep things colorful, ” said Mark in understatement. “So there are lights. There’s a closet with costumes, so if the trainer feels like dressing up in Victorian era garb or an S& M unicorn, there’s a leash they can wear – whatever feels good. “But one thing that’s also important to us is just taking people where they’re at, so a lot of the ninjas who come here AREN’T insane, ” Mark added. “We say if someone wants to come to a dance party and someone wants to take off their pants and someone wants to cry quietly in a corner because they’re having a really bad day, everything’s perfect, you’re OK wherever you are. ”Mark describes himself as once that “classic skinny, awkward, Martian man, afraid-of-girls guy” who only properly found his place in this world when he started to work out in high school. “I was also a professional actor – which is partly how we’ve become such a fixture in the Broadway community – and throughout my twenties I fell more and more in love with the training. It was like the mistress I slowly left my wife for. ”A few years ago he quit acting completely and committed himself to training fellow New York misfits. “My own experience in the gym, starting as someone who didn’t feel very good about his body and didn’t feel like an athlete, it was very difficult for me, ” Mark said. “We like to say, in the most affectionate way, that the ninjas are like an isle of misfit toys – all manner of humanity, all ages and colors and backgrounds that are generally united in that we all have a feeling of being an outsider at times. I just wanted to celebrate that, and also to provide really good fitness information. I’m a huge fitness nerd, so it’s very important we provide a really good service with results. ”So if you want clear, no-nonsense weight loss and are willing to put in the hours, the intensive six-week Snatched program might be your bag. Alternatively, there are group classes, and semi-private training packages, Mark’s cheaper but just as effective version of a personal training program, where you train with two other ninjas and a dedicated unicorn. Unsurprisingly, many of the gym goers are from the Broadway community. Mark has worked with plenty of performers to get them ready for a specific role (such as a ninja playing a boxer in Kinky Boots) as well as backstage workers. “We train a lot of composers and directors and casting directors – and from their friends it’s trickled out to other professions; people who maybe work in white collar jobs but are a little bit weird, ” Mark shared. “The nature of their life means they perhaps don’t get to be as creative as they’d like so they can come in here and do whatever they want to do. ”The trainers, too, are a colorful bunch, counting among them one of the city’s best known drag queens, a gay porn star, a tattooed graphic artist who was a skate punk in a former life, and a professional clown who, at the last minute in med school, decided he wanted to be a clown not a doctor. “We need people to be really great coaches, but we also need them to be really authentic and comfortable with who they are. And a holistic approach means this crazy fitness family doesn’t just take care of your physical fitness; it offers life coaching workshops, classes on book keeping for financial fitness, advice on time management …“We hope to be a place where people come for general betterment, ” Mark explained. “Fitness is so transforming because you’re able to be more creative and stable and braver with your life. You’re feeling better about yourself, you’re eating well, you’re sleeping – we know your brain is going to work better. Additionally, it’s interesting to see how much of your life you can control. New York can be an isolating town – particularly for performers, who spend a lot of time getting rejected. So there’s a certain power one discovers when you know you can control what you eat and how you look. ”This story was adapted from the W42ST article, "Mark Fisher Fitness — The Gym Where New York’s Misfits Go to Work Out. "
Jonathan Boyarsky, fourth generation owner, has found himself a terrific niche on 39th by being one of the only menswear shops to remain on the ground floor. Over the years, he watched as companies moved upstairs into offices in the garment district, or even overseas, but he chose to remain where people could easily spot him. Although he feels that he has remained "under the radar, " at times, when people come in they are "ecstatic" with what he has to offer. His family began their men's clothing business on the Lower East side back in 1919. Over the years, members of the family spread out and opened related businesses offering either custom made shirts, suits or fabrics. At No. 257, Jonathan has combined it all. He describes it as "double dipping. " They used to sell only the fabric and then send people elsewhere to have their clothing made. Today, within the three floors of space at Fabric Czar, customers can select from some of the finest cloths, and then meet first class tailor, Steven Tabak, of Beckenstein Bespoke, where their clothing is designed... and, everything is constructed on the premises. "We are one stop shopping, whatever a customer needs, we can make it for them. " And for Jonathan, it is only about quality craftsmanship.
There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play. " Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.
After having eaten at Barbes, I was eager to check out Omar Balouma's other restaurant. Stopping to notice the beautiful, ornately carved front door, we learned that it was shipped directly from Morocco, and functions as a literal and figurative portal to North Africa. Inside, a vague smell of hookah smoke hangs in the air amidst beautifully crafted walls done in a soft pastel-hued Venetian plaster. The front of the restaurant is for dining where the menu offers smaller Mediterranean-style plates flavored with Moroccan spices. The back hookah room might be the real star. Benches line the large square room, along with colorful seat cushions while tapestry-esque sheets hang overhead. Saturday nights come alive with belly dancers and music is played by Rachid Halibal, a native of Morocco.
A giant rhomboid patterned installation hovers just below the ceiling, slithering enormously down the back wall and giving the impression of being inside a dimly lit, atmospheric basilisk. Browns, oranges, and tans, along with natural greens of bamboo lining the walls, make for an incredibly pleasant dining experience. The sushi and the crispy rice are well-regarded, and deservedly so. The chic restaurant first opened its doors in Los Angeles, and then found its way eastward into the Bryant Park Hotel with its latest location being Abu Dhabi.
This midtown drinking hole is bustling with activity at any hour. It is more brightly lit than most bars, and visually incredibly busy, with flags and banners hanging from seemingly every surface not covered by the enormous projector screens and flat screens, which abound. Opened in late 2012 by an Irish husband and American wife, Joe and Mary Carty, the Irish-American bar is exceedingly comfortable, and a great spot to get a drink or have some hearty pub food. The couple's children work here as well. One gets the feeling that their children may follow along in their parents' footsteps as we came away feeling a deep family connection. In fact, there is a large mural up front depicting an idyllic family scene with a bridge symbolically connecting the New World to the Old - Mary's family to Joe's.