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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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Spin New York

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.

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The Flatiron Room

Home to more than 750 whiskeys, the Flatiron Room is an enthusiast's delight... but it is also a nice place for a change of pace for the whiskey amateurs among us. After spending some time in the more typical Manhattan bar scene, this more low-key, conversational venue can be just what the doctor ordered (all things in moderation, of course). Walking in, we were immediately struck by the colored lighting, adjusted throughout the night, and the beautiful stage hung with lush velvety curtains. The main room is candlelit and brings to mind a theater, caf̩e, bar and library all rolled into one. Each evening, a band takes the stage to play live music, typically jazz. Thursdays, however, are devoted to Cuban music for those who crave a bit more rhythm, while Sundays are bluegrass and bourbon night. Among the deluge of whiskeys, ryes, bourbons and scotches, it can be hard to hone in on favorites. For those who do decide what suits their fancy, the Flatiron Room offers a bottle key program, whereby bottles are available to be opened one night, and stored for future visits. A sommelier schools old hands and the uninitiated alike on Tuesdays. Although the emphasis is on the alcohol and music, the food is also worth mentioning. The menu is eclectic with a charcuterie or cheese plate, an interesting variety of flat breads, salads, spicy broccoli (a favorite), and an array of main dishes. For those looking for a bit more privacy or some shelter from the musical stylings, there is a mezzanine sporting tables and additional private rooms in the back. These seats, and most of the house, are by reservation only, with a few spaces for walk-ins. Calling ahead is a good idea. Coming at all is an even better one.

More places on 23rd Street

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

Lost Gem
Spin New York 1 Bars Videos Ping Pong undefined

Spin New York

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.

More Bakeries nearby

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Dough Doughnuts

2010 was a big year for Fany Gerson. A native of Mexico City and a former pastry chef at Eleven Madison Park, she spent the spring and summer launching her business, La Newyorkina, which sells traditional Mexican ice pops and sweets. But as winter approached, business began to slow down, and a good friend of hers suggested that they open a doughnut shop together. Fany was skeptical at first—“Bed-Stuy didn’t seem like the obvious place for gourmet doughnuts”—but in spite of her reservations, she accepted the job. After long discussions with her business partner about textures and flavors, Fany set out to create the perfect old-fashioned doughnut, thick and hearty, but also light. “We wanted a doughnut that would taste good naked, ” she told me “and we knew it was all about the dough, hence the name. ” Finally, after endless tweaking and experimenting, Fany hit on the perfect recipe, and three weeks later, Dough opened its doors in Brooklyn. It was the beginning of a wonderful partnership. Throughout the fall and winter, Fany devoted most of her attention to Dough; as the weather grew warmer and doughnut sales declined, she had time to develop new flavors and recipes for La Newyorkina. But it has not always been easy to balance the two businesses, especially since Dough’s second location opened in the fall of 2014. “That first summer, ” Fany recalled, “the hot weather unexpectedly affected the doughnuts, and I had to adjust my recipe last-minute and work on La Newyorkina at the same time. ” She smiled, and added, “I don’t get a lot of sleep. ”But in spite of the difficulties, it is obvious that Fany loves what she does. She gave me a fascinating tour of Dough’s kitchen, enthusiastically pointing out where the dough rises and how the doughnuts are fried, about one minute on each side. “Most places make their doughnuts in the morning, ” Fany explained, “but we take it a step further. Our doughnuts are fresh and warm whenever you come in. ” Once the doughnuts are fried, they are ready for the final touch—the glaze. I was eager to ask Fany about this stage of the process, since Dough is known for its exotic flavors—some of its best sellers include hibiscus, mocha almond, and dulce de leche. “Inspiration is everywhere, ” Fany told me, “but a lot of my flavors come from my memories of Mexico. ” She invented the hibiscus flavor, for example, on a hot day when she was craving the refreshing hibiscus water that she used to drink back at home. “We needed a colorful doughnut, ” she told me, “but I didn’t want to use coloring. And it occurred to me that hibiscus has a beautiful natural color. ”Some of Fany’s flavors have become so popular that customers complain if she takes them off the menu. “We have a few flavors that rotate, but not many, ” she told me. “We have to give the people what they want, but we also try to keep it interesting. ” Some of Dough’s best-selling staples include salted chocolate caramel, café au lait, and nutella, although Fany’s personal favorite is the cinnamon sugar. “I also like the tart flavors, like passion fruit and tropical chile, ” she told me. “The glaze is a nice contrast to the richness of the doughnut. ”I was surprised to learn that, in addition to producing hundreds or even thousands of doughnuts each day, Dough runs a wholesale operation at night, selling doughnuts to nearby coffee shops and supermarkets. To keep the business running smoothly both during the day and at night, Fany estimates that Dough employs thirty or forty employees total. Dough has been hugely successful, and Fany told me that they will soon be opening another location in Manhattan. “It’s hard, ” she told me, “I’d like to see the business grow, but I’m hesitant to do franchises in other cities. ” Instead, she prefers to keep Dough personal, developing new products and flavors and expanding on a smaller scale. “We’re trying new things every day, ” she told me, “and we’re growing organically. ”After the tour, Fany led me out to Dough’s front counter. “Would you like to try one? ” she asked, and after a moment of deliberation, I chose the dulce de leche doughnut. The smooth caramel flavor of the glaze paired perfectly with the crunchy slivered almonds on top, but the best part, as I expected, was biting into the soft, airy dough, still warm from the oven.

More Dessert nearby

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NY Cake & Baking Distributors

When asked what cake means to her, Lisa Mansour did not hesitate for a second: “Cake is happiness! ” she exclaimed. An award-winning cake decorator and owner of NY Cake, Lisa has had a hand in shaping the baking industry, from judging competitions to creating new and innovative product lines. In addition, Lisa has been inducted into The Wilton Method Instructor Hall of Fame and has won several awards from the Societé Culinaire Philanthropique. Besides her own hard work and determination, Lisa attributes her many accomplishments to a long family tradition of dessert-loving. Her grandmother was a chocolatier and her mother, Joan, a cake decorator, who opened The Chocolate Gallery in the ’80s. In 1989, Lisa and Joan grew The Chocolate Gallery into a store and school that focused purely on cake decorating. Then, in 1992, the duo opened NY Cake & Baking Supply on West 22nd Street. The business boomed, and, in October 2018, moved into a new, larger space just down the street from their old location. NY Cake is a baker’s paradise. The new location includes a commercial kitchen, a café where customers can purchase baked goods and coffee, and an expanded school. And, of course, there is the sprawling retail section that first put NY Cake on the map. Here, one can buy every baking supply imaginable and then some: cake and pie pans in multiple shapes and sizes, cupcake wrappers, chocolate molds, cookie cutters, food coloring, rolling pins, and hundreds and hundreds of other items. It is overwhelming in the best sense, stacked ceiling high with everything needed to create that special dessert. The idea, according to Lisa, was to provide something for every sweet tooth. “If you like to bake yourself, you can get your supplies in the back. If you wanna learn how to do it, you can come and take a class. Or, if you have no desire to bake, you can just come in, sit, have a coffee and have a treat. ”The expansion has been stressful, to be sure (“I’ve never worked so hard, ” Lisa confessed), but the challenge is what makes it so exciting for her. With the extra space, they have been able to grow the NY Cake line of specialty baking products–designed to help bakers execute intricate cake designs, such as a Chanle-esque quilted bag–and have started selling a series of blinged-out cake stands that are sure to jazz up any dessert table. The larger school can accommodate twice as many students, and the industrial kitchen has allowed them to actually sell cakes, rather than just helping people make them. “It’s so fulfilling for me to teach, to take an order, ” Lisa said, “It makes me happy. ”In addition to professional customers from bakeries, wholesalers, and restaurants, NY Cake has carved out a market among amateur baking enthusiasts and counts many Chelsea and Flatiron locals among its regulars. That sense of community loyalty goes both ways: From baking competitions and events to the cake-pop class Lisa volunteered to teach at a center for the blind on 23rd Street, NY Cake is a true neighbor. This might stem in part from the fact that the store is as much family as business. Three generations of Mansours work at NY Cake (I met Lisa’s nephew, sister and mother during our interview), and even those who are not blood-related are part of their big, happy “cake family. ”

More Tea Shops nearby

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Jin Yun Fu Tea Shop

Olivia is a woman who, admittedly, likes to take risks. Fresh out of school where she studied to become a dentist, she instead felt called to selling tea. At the time, there wasn’t a great market for tea in China; when Olivia approached her neighbor - the only person she knew involved in the tea business - for advice, she was met with warnings rather than information. However, Olivia is also a persistent woman, and with some “nagging” her neighbor finally agreed to teach her about tea manufacturing. Additionally, Olivia spent time in the mountains where tea is grown, observing farmers and enriching her tea education. After spending a month tediously picking a storefront, she opened her first store in her hometown of Fuzhou in 1995, and found herself an "immediate success. " Just three months later, she was able to open her second storefront in Shanghai, and then finally a third in Guangzhou. Olivia describes this twenty-year journey, and her subsequent move to America, as a “strange kind of fate. ”Jin Yun Fu represents gold, tea’s aroma, and fortune. Her logo captures a red circle representative of the sun and a swirl representing a cloud. This swirl’s open endedness will keep fortune coming to the shop forever as the cloud will continually rise. And though her move to New York was not entirely smooth, she feels strongly about her choice of location and fortunate in the continued success of her Chinese shop. In New York, Olivia wanted a location that was central, which would allow her to interact with people of all denominations, and she feels she found that on West 25th where she is located upstairs in the Showplace Antiques Center. A large percent of her customers are Americans, as she has discovered a budding interest in tea culture of younger generations of Americans. She boasts that she has never encountered a rude customer, though she was unsure whether to ascribe this to either the culture of tea itself or the calming properties of drinking tea. Olivia’s passion for her work shines through, continually emphasizing the importance that her customers learn the mental and physical healing benefits of drinking tea. She feels that despite tea’s Chinese origins, it is a “worldly gift from nature. ” Though she endorses the benefits and specialities of each type of tea, when pushed for her favorite she lists Wuyi Yan tea - a type of Oolong tea - for its texture and special “mouth feel. ” Every thing she does in her shop is infused with a care for disseminating the knowledge she has amassed in the years since opening her first shop in the 1990s. When you step into Jin Yun Fu, Olivia’s claim that she’s never encountered a rude customer becomes less shocking. It’s organized atmosphere, equipped with mini statuettes, beautiful tea kettles, and, of course, lines of loose-leaf tea bags would calm even the busiest of New Yorkers.

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Naturopathica

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”